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Free shipping on orders of $65 or more in Quebec · $100 elsewhere in Canada

Free shipping on orders of $65 or more in Quebec · $100 elsewhere in Canada

2 free packs of Pocket Worm with every order

1 free pack of lures on purchases of $100 or more

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    Practical advice for your next fishing trip.

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Target Baits Lures
  • Shop

    Shop

    Find your lure and everything for your rig.

    Explore all →
    • All lures54 products ↗
      • View the full selection →
      • Soft baits
      • Hard baits
      • Topwater fishing
      • Spinnerbaits
      • Chatterbaits
      • Rigged jigs
      • Metal jigs
      • Streamers
    • Jig heads and tackle41 products ↗
      • View the full selection →
      • Jig heads
      • Hooks
      • Weights
      • Drop Shot Accessories
      • Swivels and snaps
      • Rigs and leaders
      • Rigging accessories
    • Fishing accessories18 products ↗
      • View the full selection →
      • Attractants
      • Rigging accessories
      • Clothing
      • Stickers and branded items
    • Pack formats15 products ↗
      • View the full selection →
      • Ready to fish
      • Target Box
      • Bulk and refills
    New arrivals ↗ Explore Target Box ↗ Need advice? ↗
  • Ice fishing

    Ice fishing

    Lures, equipment and kits for your ice-fishing outings.

    Explore all →
    • Soft baits11 products ↗
    • Jig heads5 products ↗
    • Ice Fishing Target Box ↗
    • Sentinelle Ice-Fishing Tip-Up ↗
    New arrivals ↗ Explore Target Box ↗ Need advice? ↗
  • Our lures

    Our lures

    Find your favourite lures by model.

    Explore all →
    • Atomic Goby2 products ↗
    • Baby Shad2 products ↗
    • Mini Craw4 products ↗
    • Paddle Fish3 products ↗
    • Paddle Fish Mini2 products ↗
    • Pocket Worm4 products ↗
    • Prédatail2 products ↗
    • Swimmy Eel4 products ↗
    • Swimmy Fish5 products ↗
    • Swimmy Frog & Froggy3 products ↗
    • Swimmy Fuzz2 products ↗
    • Swimmy Réaliste1 product ↗
    • Swimmy Scent2 products ↗
    • Swimmy Stick1 product ↗
    • Tube Cobra2 products ↗
    • Zipper Spermato1 product ↗
    New arrivals ↗ Explore Target Box ↗ Need advice? ↗
  • By species

    By species

    Choose your species, then your type of tackle.

    Explore all →
    • Walleye51 products ↗
      • Everything for this species →
      • Soft baits
      • Hard baits and chatterbaits
      • Jig heads
      • Hooks
      • Rigging and accessories
      • Target Box
    • Bass57 products ↗
      • Everything for this species →
      • Soft baits
      • Hard baits, metal lures and streamers
      • Jig heads
      • Hooks
      • Rigging and accessories
      • Target Box
    • Striped bass28 products ↗
      • Everything for this species →
      • Soft baits
      • Jig heads
      • Hooks, rigs and accessories
    • Pike23 products ↗
      • Everything for this species →
      • Soft baits
      • Hard baits and metal lures
      • Hooks, rigs and accessories
    • Trout19 products ↗
      • Everything for this species →
      • Lures
      • Jig heads and rigging
      • Target Box
    • Lake trout44 products ↗
      • Everything for this species →
      • Soft baits
      • Hard baits, metal lures and streamers
      • Jig heads
      • Hooks, rigs and accessories

    More species

    • Muskie
    • Mackerel
    • Shad
    • Landlocked salmon
    • Crappie / Perch
    New arrivals ↗ Explore Target Box ↗ Need advice? ↗
  • Target Boxes & gifts

    Target Boxes & gifts

    Species-focused selections, ready to give.

    Explore all →
    • Target Box7 products ↗
    • Gift cards1 product ↗
    New arrivals ↗ Need advice? ↗
  • Tips & guides

    Tips & guides

    Practical advice for your next fishing trip.

    • Tips and tricks ↗
    • Recipes ↗
  • Our story
  • Contact
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    …Your path⌄

    Your path

      1. Recipes

      Recipes

      Tips, techniques and stories to make the most of every fishing trip.

      Tips and techniquesRecipes
      Landlocked Salmon Gravlax (Quebec Nordic Style)
      February 4, 2026

      Landlocked Salmon Gravlax (Quebec Nordic Style)

      Read the article ↗
      Baked trout fillets with tomatoes, olives and onion slices.
      August 23, 2024

      Mediterranean Baked Trout

      Read the article ↗
      Striped bass fillets coated in sauce, garnished with herbs and served with lemon.
      August 23, 2024

      Striped Bass with Teriyaki and Ginger Sauce

      Read the article ↗
      Whole roasted mackerel with a spicy marinade and lemon wedges.
      August 23, 2024

      Whole Roasted Mackerel with a Spicy Marinade

      Read the article ↗
      Pan-seared pike fillets in a brown butter and caper sauce.
      August 23, 2024

      Pan-Seared Pike with Brown Butter, Hazelnuts and Capers

      Read the article ↗
      Barbecued yellow perch served with lemon and vegetables.
      August 23, 2024

      BBQ-Grilled Yellow Perch with a Honey Mustard Marinade

      Read the article ↗
      Barbecued walleye fillets served with asparagus and lemon wedges.
      August 23, 2024

      Marinated BBQ-Grilled Walleye Fillets

      Read the article ↗

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      • 2 free packs of Pocket WormWith every order · For a limited time
      • 1 free pack of luresOn purchases of $100 or more

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      Products

      • Weedless Blade Hook
        Weedless Blade Hook

        Weedless Blade Hook

        $6.99
      • Mini Craw 1.5"
        Mini Craw 1.5"

        Mini Craw 1.5"

        $3.99
      • Atomic Goby V1
        Atomic Goby drop-shot lure Exceptional goby imitation lure for tournament fishing

        Atomic Goby V1

        $12.99
      • Atomic Goby V2
        atomic goby v2 fat body leurre doré achigan truite grise leurre atomic gobies goby rose doré et truite grise touladi

        Atomic Goby V2

        $9.99