Performance
The right lure for your target fish and the conditions you face.
Target Baits · Québec · Since 2015
Lures for the fish we call our own.
Since 2015, Target Baits Leurres has pursued a simple mission: offer effective, accessible lures suited to the fish we target in Québec and across Canada.
A Québec company. Products designed or selected with one goal in mind: helping you head out on the water with confidence.
Quality
Products carefully designed or selected to meet anglers’ needs.
Connection
Sharing advice, ideas and a passion for fishing with fellow anglers.
Respect for nature
Encouraging responsible fishing so we can keep enjoying our lakes and rivers.
Our story
The Swimmy Fish. A lure that helped put us on the map.
Target Baits became known for the Swimmy Fish, a realistic minnow imitation that earned a place in local anglers’ tackle boxes.
It addressed a practical need: recreating a small baitfish profile with an artificial lure. Interest grew as Québec’s province-wide ban on live baitfish came into effect in 2017.
Our range has since expanded to include soft plastics, hard baits, jig heads, hooks, attractants and accessories. The guiding idea remains the same: start with anglers’ needs and the fish they pursue.
Our home waters
Three specialties. One shared passion.
Striped bass, lake trout and bass hold a special place at Target Baits. Different fisheries call for different profiles, sizes and rigs.
Striped bass
Eel and baitfish profiles, including the Swimmy Eel, for your outings along the St. Lawrence or on saltwater.
Lake trout
Baitfish imitations and soft lures to build a lake trout presentation, whether you’re jigging or trolling.
Bass
From finesse presentations to topwater lures: options for working structure, vegetation and feeding areas.
Targeting something else? Our selection also covers walleye, trout, pike and many other local fish. Shop by species.
It starts with the product
Design. Select. Keep improving.
Our work goes beyond stocking a shop. We bring together product design, carefully selected models and exclusives to build a range that makes sense for our local fisheries.
Profile, action, size, colour and rig compatibility: these details give a lure its purpose. Conversations with anglers help shape our thinking and future developments.
Design
Developing products around a fishing need, a presentation or a specific use.
Selection
Rounding out the range with products selected for their usefulness, features and value.
Exclusives
Offering models or variations specific to our range, while clearly distinguishing design from manufacturing location.
Clear about where products come from
A local company. Partners here and around the world.
Being a Québec company does not mean claiming everything is made in Québec. Our suppliers and partners are based in Québec, Ontario, the United States, China and Europe.
Depending on the product, we may design it, develop a variation or select it from a supplier. Where a product is designed and where it is manufactured can therefore be different.
Quebec
Ontario
United States
China
Europe
Look for the “Made in Québec” label. It identifies the relevant products, not our entire catalogue. Want to know more about a particular model’s origin or features? Ask us before ordering.
Practical choices and actions
Looking after the waters we love.
Our enjoyment of fishing depends on healthy lakes, rivers and waterways. Environmental responsibility is part of our approach, with a selection of products identified on the site.
This includes lures described as BPA- and phthalate-free, as well as tungsten options as an alternative to lead. Features vary by model: check the label and product page to identify the products concerned.
These choices do not make a lure impact-free or biodegradable. Taking used lures, line and packaging home remains essential. Every action on the water matters.
Advice, service and connection
A passion worth sharing.
A good fishing experience starts with good conversations. Online and at fishing shows, we want to make choosing your tackle easier and take time to discuss what matters to you.
Help choosing your tackle
A question about a lure, a size or a rig? Get in touch. Our Tips & tricks articles offer more guidance to help you prepare for your next outing.
A shop that works for you
Shop online, explore species-specific Target Box kits and check shipping and pickup information before placing your order.
See you at the show?
Fishing shows are a chance to see products up close, discuss rigs and talk about your next trip. Contact us to find out where we’ll be next.
Your next fishing trip starts here.
Know exactly what you want, or looking for a place to start? Find your favourite models or explore products for the fish you’re targeting.