Shop
Find your lure and everything for your rig.
Ice fishing
Lures, equipment and kits for your ice-fishing outings.
Our lures
Practical advice for your next fishing trip.
By species
Target Boxes & gifts
Species-focused selections, ready to give.
Tips & guides
Your path
Lures, tackle and accessories selected for lake trout. Narrow your selection by product type.
Eel Jig 1 oz — Unpainted
Eel Jig 1.5 oz — Unpainted
Swimmy Eel 5.5 (Ready to Fish)
Swimmy Eel 5.5 Bulk
Swimmy Eel 7 Bulk
Eel Mini Deluxe Jig Head — Individual
Shad 3D Jig Head — Individual
Have an account? Log in to check out faster.
Weedless Blade Hook
Maggots
Atomic Goby V1
Atomic Goby V2