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Free shipping on orders of $65 or more in Quebec · $100 elsewhere in Canada

Free shipping on orders of $65 or more in Quebec · $100 elsewhere in Canada

2 free packs of Pocket Worm with every order

1 free pack of lures on purchases of $100 or more

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Find your lure and everything for your rig.

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All lures54 products
Jig heads and tackle40 products
Fishing accessories18 products
Pack formats15 products

New arrivals ↗ Explore Target Box ↗ Need advice? ↗

Ice fishing

Lures, equipment and kits for your ice-fishing outings.

Explore all →

Soft baits11 products
Jig heads5 products
Ice Fishing Target Box
Sentinelle Ice-Fishing Tip-Up

New arrivals ↗ Explore Target Box ↗ Need advice? ↗

Our lures

Practical advice for your next fishing trip.

Atomic Goby2 products
Baby Shad2 products
Mini Craw2 products
Paddle Fish3 products
Paddle Fish Mini2 products
Pocket Worm4 products
Prédatail2 products
Swimmy Eel4 products
Swimmy Fish5 products
Swimmy Frog & Froggy3 products
Swimmy Fuzz2 products
Swimmy Réaliste1 product
Swimmy Scent2 products
Swimmy Stick1 product
Tube Cobra2 products
Zipper Spermato1 product

By species

Practical advice for your next fishing trip.

Walleye51 products
Bass57 products
Striped bass27 products
Pike23 products
Muskie8 products
Trout19 products
Lake trout43 products
Mackerel4 products
Shad2 products
Landlocked salmon7 products
Crappie / Perch17 products

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Shad "Dart" Jig 2026
Shad "Dart" Jig 2026

$1.99

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2 free packs of Pocket WormWith every order · For a limited time
1 free pack of luresOn purchases of $100 or more

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Products

Weedless Blade Hook

Weedless Blade Hook

$6.99
Maggots

Maggots

$3.99
Atomic Goby V1

Atomic Goby V1

$12.99
Atomic Goby V2

Atomic Goby V2

$9.99