Shop
Find your lure and everything for your rig.
Ice fishing
Lures, equipment and kits for your ice-fishing outings.
Our lures
Practical advice for your next fishing trip.
By species
Target Boxes & gifts
Species-focused selections, ready to give.
Tips & guides
Your path
Explore the latest additions to the Target Baits catalogue.
Tsunami Eel
Mini Eel 4.5
Swimmy Shad Big Bait
Realistic Sand Lance 6
Swimmy Fuzz Lake Trout Special
Spinnerbait TBL
Realistic Eel 5.5
TARGET BOX — ICE FISHING
TARGET BOX — BASS
Realistic Sand Lance 4.5
TARGET BOX — LAKE WALLEYE
TARGET BOX — STRIPED BASS & MACKEREL
TARGET BOX — BROOK TROUT
TARGET BOX — RIVER WALLEYE
TARGET BOX — LAKE TROUT
Predatail 9" with Shallow Stinger Rig
Predatail 4" READY TO FISH
Bass Football Jig 3/8 oz
Swimmy Eel 5.5 (Ready to Fish)
Baby Shad 4.5
Spinnerbait Deluxe Heavyduty
Baby Shad Mini 4
Have an account? Log in to check out faster.
Weedless Blade Hook
Maggots
Atomic Goby V1
Atomic Goby V2